What Happens When All Content Is Just Pee In The Pool

This tweet inspired me to write up this post:

This is an apt description of the problem of modern “content.” Journalists are now lined up next to native advertising partners. Ads often take on more signals of authority than researched pieces. We once were able to distinguish between all of this, but as we have blurred the lines, we have empowered those who want to bamboozle us (Russia?) while disempowering our most thoughtful writers and researchers.

While a lot of the focus in the media the past few months has been

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